The Farm Shop
Sustainable Farming and Commerce
Brand Identity
Art Direction
Future Proof Design
UK
2024
Creating a brand for commerce and a local shop, building an identity with a powerful message and visuals that enables them to stamp their mark on the industry.
Challenge
The Farm Shop is the future of farming and commerce, selling produce that dwarfs the nutritional value of supermarket produce all while taking care with their regenerative farming. Steeped in community and passion for local produce, The Farm Shop has a bold and inspiring vision of changing farming standards and needed a brand to match this.
Solutions
How do we put our mark on local British farming produce?
By quite literally putting our stamp on it.
Inspired by the "Red Tractor" British industry-standard label, we crafted the new stamp of farming excellence. This birthed the logo and visual identity for The Farm Shop. A colour palette taken from the farm itself and modern typography paired with a rustic illustrative style, that keeps true to produce and feels organic. Real carrots are not straight they are wonky and beautiful...
Our bold new brand stands out, setting a new benchmark for local farming and ensuring consumers can confidently choose the best produce.
