IDS - Back to School Campaign
E-commerce Campaign
Campaign Identity
Art Direction
Ecommerce
Content Creation
Devon
2024
Building out a visual style and digital marketing campaign for Global retailer IDS and Dance Direct, focusing on e-commerce.
Challenge
How can we create a cohesive visual style and digital marketing campaign that effectively targets different demographics for IDS and Dance Direct, while maintaining consistency across email and digital advertising? The campaign should focus on e-commerce sales, align with the unique identities of both brands, and incorporate a back-to-school theme.
Solutions
We created a cohesive visual style for IDS and Dance Direct, incorporating distinct approaches tailored to their respective target audiences. Dance Direct's style is fun, illustrated, and focused on a B2C student audience. IDS' style is more modern, visually bold, and inspired by high fashion, reflecting its B2C focus. Both styles are designed to be scalable and globally applicable.
